SearchLaneAI visibility checker
Enter your site and a question your customers ask. We ask ChatGPT with web search on and show whether the answer names or cites you, and who it recommends instead.
| coffee.blog | Named and cited |
| seriouseats.com | cited |
| competitor.com | cited |
| Also named | Baratza, Fellow |
Example result, not real data
What it shows
- Named or notWhether ChatGPT names your site or brand in the text of the answer.
- Cited pagesEvery page the answer links to as a source, with your own pages listed first.
- Who it names insteadThe brands and sites ChatGPT recommends for the question, and the searches it ran to find them.
How to use the AI Visibility Checker
- Enter your siteYour domain without https:// — example.com. We look for it in the answer text and in the cited links.
- Ask a real customer questionWrite it the way a buyer would ask a chatbot: “best crm for a small agency”, “how to fix a leaking tap”. Pick the country you sell in.
- Read who winsIf ChatGPT names others, open the pages it cites. They show what kind of page the answer trusts for this question.
Why it matters
More and more people ask ChatGPT instead of Google, and the answer names a handful of brands instead of showing ten links. If you are not in that answer, the buyer never sees you, even if you rank on page one.
Generative engine optimization (GEO) starts with this check. ChatGPT searches the web, picks a few pages and quotes them, so the cited pages tell you what to fix: crawler access, a clear answer near the top of the page, facts and comparisons it can quote.
Guides
What is generative engine optimization (GEO)?
SEO vs GEO vs AEO: what is the difference?
AI crawlers and robots.txt: GPTBot, OAI-SearchBot, ClaudeBot and more
Questions
What is AI visibility?
How often AI assistants such as ChatGPT, Perplexity and Google AI Mode name or cite your site when people ask about your topic. It is the AI-search version of ranking in Google.
How is it different from an SEO rank checker?
A rank checker shows your position among ten links. An AI answer has no positions: your site is either named or cited in the answer, or it is not there at all.
Why only one free check a day?
Each check asks ChatGPT live, which costs us money. Answers to the same question in the same country are reused for a day, so checking it again or for another site is free.
Do ChatGPT answers change?
Yes, from one run to the next and from country to country. A single check is a snapshot. To see a trend, ask the same questions every week, which the SearchLane app does for you.
How do I get mentioned by ChatGPT?
Let AI search crawlers read your site (check robots.txt), answer the question plainly on a page that ranks in search, and get mentioned on the sites ChatGPT already cites for your topic.
Which AI search engines can I track?
This free check asks ChatGPT. The SearchLane app tracks the same questions in ChatGPT, Google AI Mode and Perplexity on a schedule.
More free tools
| AI Overview | Shown |
| seriouseats.com | cited |
| coffee.blog | cited · #4 |
| competitor.com | #2, not cited |
| Googlebot | Allowed |
| GPTBot | Allowed |
| PerplexityBot | Blocked |
| Google-Extended | Blocked |
| High Broken internal links | Search |
| Medium No author on articles | AI answers |
| Medium Duplicate titles | Search |