# SearchLane

> SearchLane is an SEO and GEO (AI search) platform for small teams: site audits with fix instructions, keyword research, domain overviews, backlinks, rank tracking by country or city, and visibility in ChatGPT and Google AI answers. It works as a web app, a Chrome extension and an MCP server for AI agents. The Pro plan is $10 a month with $10 of usage included; site audits are free.

## Product

- [Home](https://www.searchlane.app/): what SearchLane does and who it is for
- [Pricing](https://www.searchlane.app/pricing): Pro, Team and Agency plans, per-lookup prices and a usage calculator
- [How we score](https://www.searchlane.app/how-we-score): how the SEO and GEO scores of a page and a site audit are counted, and how the AI search check works
- [AI agents (MCP)](https://www.searchlane.app/agents): connect Claude, ChatGPT or Cursor; the tools, their prices and the agent skills
- [Chrome extension](https://www.searchlane.app/website-seo-checker): Website SEO Checker: GEO & AI Visibility Audit by SearchLane — SEO and GEO report of any page in one click

## Free tools

- [Website audit](https://www.searchlane.app/website-seo-checker/audit): up to 25 pages checked for SEO and AI search problems, no sign-up
- [Website traffic checker](https://www.searchlane.app/tools/website-traffic-checker): estimated organic traffic, top keywords and pages
- [Backlink checker](https://www.searchlane.app/tools/backlink-checker): referring domains and the strongest links
- [Keyword generator](https://www.searchlane.app/tools/keyword-generator): keyword ideas with volume and difficulty
- [Competitor keywords](https://www.searchlane.app/tools/competitor-keywords): the searches that bring a competitor traffic
- [Robots.txt checker](https://www.searchlane.app/tools/robots-txt-checker): whether Googlebot and AI crawlers may read a page
- [llms.txt validator](https://www.searchlane.app/tools/llms-txt-validator): checks a site's llms.txt against the format
- [SERP simulator](https://www.searchlane.app/tools/serp-simulator): preview a page's Google snippet

## Blog

- [Blog](https://www.searchlane.app/blog): guides to SEO, GEO and AEO
- [AI Crawlers and robots.txt: Block or Allow? We Analyzed 6 Reddit Threads](https://www.searchlane.app/blog/ai-crawlers-robots-txt): Which AI crawlers visit your site, what each does, how to allow AI search but block training in robots.txt, and what 20 people on Reddit decided.
- [AI SEO: What It Means and What Actually Works (We Analyzed 6 Reddit Threads)](https://www.searchlane.app/blog/ai-seo): AI SEO means getting cited by ChatGPT and Google's AI answers, and using AI for SEO. What changes, how to measure it, and what 51 people on Reddit said.
- [Best AI SEO Tools Compared (We Analyzed 3 Reddit Threads)](https://www.searchlane.app/blog/ai-seo-tools): AI SEO tools in 2026: free AI reports in Google and Bing, AI visibility trackers, site checkers and assistants, and what 53 people on Reddit recommended.
- [Broken Links: How to Find and Fix Them (We Analyzed 4 Reddit Threads)](https://www.searchlane.app/blog/broken-links): What broken links are, whether they hurt SEO, how to find and fix each kind, and which tools 25 people on Reddit use to find them.
- [Competitor Keyword Research: How to Find Your Competitors' Keywords](https://www.searchlane.app/blog/competitor-keyword-research): How to find the keywords your competitors rank for, spot the gaps worth chasing and turn them into pages, step by step and with free methods.
- [GEO vs SEO vs AEO: What's the Difference? We Analyzed 6 Reddit Threads](https://www.searchlane.app/blog/seo-vs-geo-vs-aeo): SEO ranks pages, GEO gets them cited by AI, AEO makes them the answer. Where they overlap, what 54 people on Reddit said, and what to do first.
- [People Also Ask: How to Get Your Answer In (We Analyzed 6 Reddit Threads)](https://www.searchlane.app/blog/people-also-ask): People Also Ask answers are now 96% AI Overviews. How Google picks the questions, how to get cited, and what SEOs on Reddit say about FAQ schema.
- [What Is Generative Engine Optimization (GEO)? We Analyzed 6 Reddit Threads](https://www.searchlane.app/blog/what-is-generative-engine-optimization): GEO gets your pages cited by ChatGPT, Perplexity and Google's AI answers. What it is, how it differs from SEO, and what 29 people on Reddit say about it.
- [What Is llms.txt and Do You Need One? We Analyzed 6 Reddit Threads](https://www.searchlane.app/blog/what-is-llms-txt): llms.txt is a Markdown map of your site for AI tools. What goes in it, who reads it, and what 46 people on Reddit say about whether it works.

## Optional

- [Privacy policy](https://www.searchlane.app/website-seo-checker/privacy)
- [Terms of service](https://www.searchlane.app/website-seo-checker/terms)